Media

Content Studio

WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders within their niches while identifying the best mix of products and syndication strategies to amplify these messages and ensure partners achieve their most important business goals.

Branded content campaign creation

Branded Voice
Fold outs, Supplements,
Featurettes, Special Sections

Branded Industry Thought Leadership
White Papers, Ebooks, Case Studies

Branded Engagement
Blog Posts, Social Media Posts, Press Releases

Branded Videos
Explainer Videos, Product Demonstrations, Corporate videos

Content Studio

Article License: Digital

  • License to use and reprint referenced article from an WTWH publication
  • One-time license permits Customer to host the entire article on Customer website with full credit to the author and publisher
  • WTWH will also provide a printable PDF version
  • Article License program: $1,000

Voices: Digital

  • A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
  • Category takeover on website with a full concentration on the Voices brand
  • High resolution PDF copy for distribution
  • Voices program: $3,250

Views: Digital

  • An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
  • Category takeover on website with a full concentration on the Voices brand
  • High resolution PDF copy for distribution
  • Views program: $3,250

Co-Branded eBook Design: Digital

  • Graphically-oriented and highly-visual e-book
  • Designed as a custom pdf of 4-6 pages for lead generation and/or brand recognition
  • Up to 2,000 words of content supplied by customer
  • High-res images must be supplied by the custom
  • e-Book program: $5,500 
  • Link to example

Event Brief: Digital

  • WTWH creates a follow up to a virtual or live event panel
  • This is for event sponsor only based on event panel including 3-5 pages, 1200-1700 words
  • Includes design & graphics and speaker bios
  • Includes one email promotion to our list
  • Event Brief program: $6,500
  • Link to example

White Paper: Digital

  • Interview with your subject matter expert
  • 1,200-1,500 words
  • Customer-supplied imagery that can be used for lead generation and/or brand recognition
  • Includes one email promotion to our list
  • White Paper program: $7,500
  • Link to example

Blog/Ghost Writing: Digital

  • Blog/Ghost Writing 600 – 800 words
  • Article created by Content Studio
  • Hosted on customers website
  • Blog/Ghost Writing: $1,600

Sponsored/Featured Articles: Digital

  • Sponsored/Featured Article 600 – 800 words
  • Article created by Content Studio
  • Sponsored/Featured Article Program: $1,600
  • Link to example

Web Exclusive: Digital

  • Content of up to 500 words created by the Custom Studio
  • Add-on banner ad takeover
  • e-Mail campaign promotion
  • Web Exclusive program: $3,000
  • Link to example

The Big Story: Digital

  • Content of up to 1,000–1,200 words created by the Custom Studio
  • Add-on banner ad takeover
  • e-Mail campaign promotion
  • The Big Story program: $9,500

Webinar Brief: Digital

  • 2-page co-branded webinar brief of 600 words based on recorded webinar
  • The brief will be designed in pdf format, hosted via landing page for 30 days.
  • Webinar Brief program: $6,500

Sponsored Premium Report: Digital

  • Minimum 16 page editorial report plus 8 pages of content
  • Created by Custom Studio and includes add-on email campaign promotion
  • Sponsored Premium Report program: $19,000

Product Short: Video

  • B2B product or service specific engineering-centric commercials produced at a broadcast quality standard
  • 1-2 minute videos that highlight a client’s identity, products and/or services for the purposes of brand awareness, informational or direct product advertising to their clients
  • Rate: $4,500 per video
  • Link to example

SME Interview: Video

  • Video Interview with SMEs – The content is based on a research study where SMEs will be interviewed based on key research questions and insights prepared by WTWH
  • The videos will then be lightly edited and uploaded to our YouTube channel for distribution
  • Rate: $16,500 per video
  • Link to example 

Custom Product: Video

  • This dynamic and engaging video type showcases the unique features and benefits of your product while driving brand awareness
  • We expertly capture the essence of your product utilizing dynamic camera angles, smooth transitions, and captivating visuals to showcase its functionality in action
  • Pricing based on SOW
  • Link to example

Corporate Overview: Video

  • Videos that effectively communicate your brand’s story, mission, and key messages to your target audience
  • We work with you to identify the most important aspects of your company story that you want to convey to your audience
  • Whether it’s showcasing your state-of-the-art facilities, or highlighting your innovative products and services, these videos bring your company to life on screen
  • Pricing based on SOW
  • Link to example

Client Testimonial: Video

  • These videos are a powerful tool to build trust, credibility and social proof of your brand
  • We will showcase individuals who have experienced firsthand the value and benefits of your product, service, or brand
  • Through compelling storytelling, we carefully craft a narrative that highlights the journey and success of your customer
  • Pricing based on SOW
  • Link to example

Vendor Directed Q&A: Print

  • WTWH works with you to create a graphically-oriented and highly-visual 1 page
  • Up to 500 words, showcasing an application or technology
  • Optional Ad page
  • Includes 1 SME for Q+A
  • Includes landing page and 1 email send
  • Vendor Directed Q&A program: $6,950

Vendor Directed Column: Print

  • Single Page
  • 500 Words
  • Optional Ad page
  • Content created by Custom Studio
  • Includes landing page and 1 email send
  • Vendor Director Column program: $6,950

Two-Page Featurette: Print

  •  One page of content (500 words) plus facing ad page
  • Created by Content Studio
  • Includes landing page and 1 email send
  • Two-Page Featurette program: $9,400

Four-Page Featurette: Print

  • 3 pages of content (1000-1200 words) with ad page
  • Created by Content Studio
  • Gate-fold format
  • Includes landing page and 1 email send
  • Four-Page Featurette program: $13,500

Feature Article: Print

  • 1,000 word branded content in article format
  • Includes landing page and 1 email send
  • Feature Article program: $11,000

Eight-Page Custom Supplement: Print

  • A supplement stitched into the magazine combining content created by Content Studio and display ads
  • 2,000–2,200 words
  • Includes landing page and 1 email send
  • Eight-Page Custom Supplement program: $19,000